Cross-promotion

By Fake Ouimet I’m actually Joe Clark. Fake Ouimet is merely a username. Published September 29, 2009 1:41 pm Tagged

So that’s what’s filling up the extra half-hour.

Aaron Saltzman on newscast Chyroned BATTLE OF THE BLADES, CBC Television, Sunday 8 pm. Caption: NOW IF YOU CAN'T MAKE IT OUT TO THE GARDENS YOU CAN

(Sorry for the ghostly appearance, Aaron.)

Update

We have a winner from Another Year, Another Plan: This sort of thing is “lateral content support.”

2 Comments

  • Another Year Another Plan says:
    September 29, 2009 at 4:40 pm

    INFOtainment.

    The senior executive team will probably come up with some new term for cross promotion like…. lateral content support.
    Reality TV. Factual programming.
    Product placement. Product integration.
    Lay offs. Work force adjustment.
    No more ad rems for staff. 50% bonus for the brass.

    Reply
  • C says:
    September 29, 2009 at 2:29 pm

    Also last night it appeared that Mike Wise was hawking a Flip Mino camera, and then used it to tape a segment for iDesk.

    Reply

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