Share our passion. Live our values. CBC/Radio Canada is Canada’s national public broadcaster and one of its largest cultural institutions, with over 10,000 employees. CBC/Radio Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight aboriginal languages.
What You Do:
- As a Research Officer you will plan, develop, design, and implement research projects to establish the audience and broadcast environment information required to make decisions affecting CBC’s English Television, Radio and Online services.
- You will also meet with clients to assess what information they need to make decisions on such matters as program content and development, scheduling strategies, promotional campaigns, marketing plans, regulatory affairs and strategic planning.
Your duties will include:
- Selecting or creating the research design or methodology best suited to meet clients’ needs. The research may be quantitative, including the analysis of audience data supplied by firms such as BBM and A.C. Nielsen or through telephone and mail surveys, or qualitative as in the case of focus group studies.
- Researching the overall design of a study, selecting the most appropriate statistical techniques, and, in the case of surveys, sampling design, designing instruments to be used within the study (such as questionnaires, recruitment screeners and discussion guides for focus groups).
- Using programming software such as SPSS, SQL, and Excel to analyze audience data and present them in easily understood tabular or graphic formats.
- Using programming software such as Infosys, PPM and Diary, Nielsen, Spotwatch and AdExpenditure, PMB, Omniture Site Catalyst and comScore.
- Negotiating, where outside suppliers are needed, research specifications, costs, standards and contracts, as well as coordinating and monitoring the services provided.
- Analyzing and interpreting results, synthesizing this information and applying the most suitable statistical techniques.
Evaluating the statistical validity of the findings and advising on the interpretation of data.
What You Bring:
- Requires academic and professional training in social science research with a degree in communications or social science, or equivalent education and experience.
- In-depth knowledge of current qualitative and quantitative social science research methodologies, especially as they apply to broadcast media research.
- Knowledge of the broadcast environment and understanding of the technical aspects of audience measurement.
- High level of computer expertise is required with statistical software packages such as SPSS and SQL, and with word processing, spreadsheet and presentation packages such as Word, Excel and PowerPoint.
- Some familiarity with using programming software such as Infosys, PPM and Diary, Nielsen Spotwatch and AdExpenditure software, PMB, Omniture Site Catalyst software and comScore.
- Ability to develop complex data analysis programming is essential.
- Initiative and creativity in conceptualizing research problems, designing methodologies, analyzing, interpreting and presenting data as clearly and effectively as possible to a variety of clients who have widely divergent needs.
- Superior problem-solving skills, and keeping abreast of advances in broadcast and marketing research.
- Excellent oral and written communication skills.
- Business acumen and negotiating skills, with the ability to deal diplomatically with confidential, proprietary and politically sensitive issues.
- Ability to handle diverse and multiple requests, both urgent and long-term.
If you are seeking a media environment that fosters creativity and innovation, this is the place for you.
We value the importance of a diverse workforce and encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.
Please visit http://cbc.radio-canada.ca/jobs/ and apply online.
The CBC is committed to equity in employment and programming.
